# JD Deitch

> Global executive in B2B SaaS. Twenty years across operating, integrating, and scaling B2B SaaS, data, and tech-enabled services businesses, in founder-led, PE-backed, and public-company settings.

JD Deitch is a senior operating executive with twenty-plus years of C-suite experience (COO, CRO, Chief Integration Officer, Chief People Officer) in B2B SaaS, data, and tech-enabled services. Currently runs Passaggio Advisory while seeking a full-time CEO, C-suite, or PE operating partner role. Known for rebuilding revenue engines, leading post-merger integrations, and redesigning operating models. Based in Paris with multi-market reach across the US, UK, and EU. Dual US/French citizen with a PhD in political science (research methods focus).

Notable career outcomes: scaled P2Sample from $10M to $29M ARR (acquired by Cint, 2019); led three post-merger integrations at Cint Group AB including the $1.1B Lucid acquisition delivering $40M+ in synergies; reduced cost-to-serve by ~one third through CS operating model redesign; rebuilt HR function in nine months. Previous senior roles at AYTM, Ipsos, and NPD/Circana.

## Long-form Essays (Ebooks)

JD's primary long-form work — a four-part thesis arc on the present and future of the market research industry, written 2024–2026. The arc moves from diagnosis of market failure to AI-era economics to a new operating model to the case for real data.

- [The Enshittification of Programmatic Sampling](https://jddeitch.com/ebooks#enshittification): October 2024. How buyers and sellers can navigate market failures in programmatic sampling for better data and healthier panels. Frames the programmatic sampling market as a tragedy of the commons.
- [AI and the SaaS Mirage in Market Research](https://jddeitch.com/ebooks#saas-mirage): March 2025. Why a SaaS transformation has failed to take meaningful root in market research, and what platform growth and scale actually require in the AI era. Proposes two operating models for the AI future.
- [A Blueprint for the Modern Insights Agency](https://jddeitch.com/ebooks#blueprint): June 2025. A practical operating model blueprint for insights agencies in the AI age — orchestration, knowledge graph, expert gates, and an integrated lead-to-cash motion.
- What Real Data Is Worth (forthcoming, 2026): The economic and epistemological case for real human data as AI threatens the cost base of research and synthetic data threatens the substrate.

## Articles

Shorter pieces on execution, leadership, post-merger integration, and scaling.

- [Articles archive](https://jddeitch.com/articles): All articles, with category filters (execution, leadership, growth, integration, strategy, M&A).

## Career and Track Record

- [Track Record](https://jddeitch.com/track-record): Selected operating roles with company-specific outcomes (Cint Group AB, P2Sample, AYTM, Ipsos).
- [About](https://jddeitch.com/about): Career background, current focus, and what's next.
- [Homepage](https://jddeitch.com/): Eyebrow positioning, capability summary, testimonials, and CTAs.

## Contact

- Book a 30-minute call: https://cal.com/jddeitch/30
- Email: jd@jddeitch.com
- LinkedIn: https://linkedin.com/in/jddeitch