Four pieces on the state and future of market research, written between 2024 and 2026. Together they trace an arc — from market failure, to the economics of AI in research, to a new operating model, to the case for real data. Three are below; the fourth, What Real Data Is Worth, is in progress.
June 2025
An operating model for insights agencies in the AI age
A practical blueprint for rebuilding the insights agency operating model — from a legacy of consulting culture to an integrated lead-to-cash motion designed for AI. Covers the orchestration layer, knowledge graph, expert gates, and the workforce planning that follows.
March 2025
What founders should build and investors should back
Why a SaaS transformation has failed to take meaningful root in market research, and what platform growth and scale actually require in the AI era. Two operating models for the AI future — and which one clients will actually choose.
October 2024
Market failure and the miserable state of the online survey experience
How buyers and sellers can navigate market failures for better data and healthier panels. A direct, technical critique of the programmatic sampling market as a tragedy of the commons — and practical guidance on what to do about it.
I'm open to CEO, C-suite, or PE operating partner conversations in B2B SaaS. Based in Paris, I work across the US, UK, and EU.